[MTM] Southwest Airlines is changing their identity—should you?

July 8, 2025 | Issue Archive Videos | Speaking | Blog | Course | Book Southwest Airlines just did the unthinkable. Should you? Over the past several weeks, Southwest Airlines announced the END of two of the most beloved parts of their brand identity: 🚫 Free checked bags. 🚫 Open seating. For decades, those weren’t just policies—they were who Southwest was. And I’ve loved it. But as CEO Bob Jordan put it, the world changed. And if they didn’t change, they’d be left behind. 👉 This is RADICAL...