August 26, 2025 | Issue Archive​

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Hi Reader,

This morning, while doing the tech check for a keynote just outside Washington, DC, I heard something I’ve heard again and again:

This group is celebrating 90 years in business—proof they know how to adapt. But right now, like so many of us, they’re facing a moment unlike any other.

The way things have worked for a long time... just isn’t working anymore.

Sound familiar?

That’s not just their story. It’s all of ours.

Whether it’s in your work, your health, your relationships, or your own inner world—the tendency is to wait. To keep doing what’s comfortable until something breaks. Until life (or circumstances) makes the decision for you.

It’s not because you’re lazy or weak. It’s because your brain wants to keep you safe, and at the most basic level, familiar equals safe. Until it isn’t.

Here’s the truth we’ve talked about many times:

Every breakthrough begins with an ending.

And we don’t have to wait for the ending to come from outside.

The question is:

Would you rather keep doing what you’re doing, knowing it will eventually shut you down? Or make the Brave Choice now, and position yourself to thrive in the future?

One path leaves you powerless. One path leaves you fully empowered.

THIS ENDS NOW

Identify one habit, belief, or behavior that’s no longer serving you—and let it go.

End the belief that “later” is safer than now. Later often means never. Don’t squander the opportunity of the present.

THIS MOMENT MATTERS

One simple, actionable step to take to create a ripple effect of change in your life.

Make one Brave Choice today—small or large—that future-you will thank you for.

Wherever you are reading this—in a boardroom, at your desk, in the middle of the chaos of daily life—remember:

Every ending makes space for a new beginning.

And you have what it takes to lead yourself there.

You’re not alone.

I’m in it with you.

Up we go—

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